Whether at the farmer's market, in an online shop, or while scrolling through social media, we're increasingly encountering terms like "Buy Local" and "Buy European." Both represent a more conscious approach to consumption and the desire to strengthen regional or European economies through shopping. But what exactly differentiates the two concepts? Where do they overlap—and which fits better into your everyday life?
In this article, we take a closer look: We explain the origin and meaning of both terms, highlight similarities and differences – and help you find the right consumer behavior for your personal values and possibilities.