ooohne set out to revolutionise an industry that relies almost exclusively on single-use plastic. They quickly realised how much greenwashing was going on in this industry. That's why they set out to not only offer great cleaning products, but also what they themselves as customers want from companies: Honesty and transparency! That's why they have literally dropped their trousers and revealed what others prefer to keep secret: From suppliers to purchase prices and salaries to shareholders, they want customers to know exactly how prices are set, where products come from and what's really inside them.
Because let's be honest: who understands claims like ‘cocamidopropyl-something’ on the packaging? That's why they not only tell you what's inside, but also explain all the ingredients in an understandable way.
And that's not all: ooohne also honestly admits where things are not yet perfect, and together they aim to keep our homes and the planet clean - sustainably, honestly and transparently!